新竹市健康城市政策行銷之研究

• Main Author: 彭千芳
• Other Authors: 鄭國泰
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/39428924958528319973

碩士 === 國立新竹教育大學 === 環境與文化資源學系碩士班 === 103 === Healthy City Project (HCP) has begun in 1986 with World Health Organization(WHO) support. It seems that health is not only a private issue but a public issue. In fact the concept of HCP is popular around the world, but there have been many experiences of HCP in high-income countries. Because of the Hsinchu Science Park, Hsinchu City became an important and a densely populated city. In the research we use Analytic Hierachy Process (AHP) to figure out the needs of people who live in Hsinchu City, and offer some suggestions of policy marketing for healthy city to Hsinchu City Government. In sum, it argued that expectation and the needs of HCP have difference among the different areas. Therefore, regulatory goverance of policy marketing for healthy city has to adjust measures to local conditions.