The Investigation of Multilevel Relationships among Brand-centered HRM, Person-brand Fit, Brand Citizenship Behavior, Customer Satisfaction and Customer Citizenship Behavior in International Tourist Hotels
碩士 === 國立新竹教育大學 === 人力資源與數位學習科技研究所 === 103 === This study collected data from managers, front-line employees and customers of International tourist hotels in order to understand multilevel perspectives and phenomenon. This study utilized Hierarchical Linear Modeling to investigate the multilevel rel...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38gc54 |