Consumer’s Forgiveness and Consequent Behavior towards Corporate Apology-The Application of Theory of Tolerance Ambiguity
碩士 === 國立東華大學 === 國際企業學系 === 103 === In the recent years, many product problems occurred so that firms need apologize in public. How to analyze consumers’ behaviors and psychology becomes an important issues. Therefore, companies began to pay attention to consumer behavior in the corporate apology....
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| Format: | Others |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4837gb |