| Summary: | 碩士 === 國立東華大學 === 企業管理學系 === 103 === In recent years, due to the encouragement of the government to encourage domestic tourism, Hualien the number of bed and breakfasts are generally highest in the country, the amount of the requirement of daily essentials, spare parts suppliers to become B &; B and manufacturers cannot ignore the market, but the Hualien area located in inaccessible population the limited number, so in transportation coats and market assessment, allowing manufacturers to be reluctant to enter Taiwan Hualien factories, with long, Hualien Bed and Breakfast in places not many spare parts suppliers, and to sell imported goods the majority, so that these new distinctive bed and breakfast in the selection of textile spare no perception is limited. Previous studies have more emphasis in the narrative Breakfast operators operating characteristics (color) customer relationship between the consumer and the B &; B or, what’s the importance of the demand for accommodation, supply of spare parts for B &; B mode what is the relevance or impact on the guesthouse owners, little discussion, this study as the basis for membership by the Discussion Document is located east of Hualien in Taiwan Bed and Breakfast Discussion on textile spare parts supply chain model, through in-depth interviews and supply spare parts manufacturers, wholesale and retail, Bed and Breakfast and other textile spare parts the relevant members of the chain, in order to understand the Hualien area Bed and Breakfast textile spare parts supply consumer market structure and the status quo.
The study found that slightly eligible for the following related : (a) factors influence the purchasing behavior of B &; B industry can be divided into the initial purchase and buy again, but the initial purchase is a subject to the primary inflience of friends or peers, the purchase will once again feel the results because the initial purchase plus We know the needs of the cause of many complex considerations. (Ii) entities for innovation can not touch the merchandise purchase pipeline no confidence. (c) the lack of initiative on their own accommodation evaluate consumer satisfaction.
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