| Summary: | 碩士 === 國立東華大學 === 企業管理學系 === 103 === Collaborative consumption is a sustainable sharing economy that gives consumers the benefits of ownership with reduced trade-in cost and lowered resources depletion. A sustainable business model (SBM), with strategic integrated activities, is the architecture of the product, service and information flows, and is the sources of revenue and benefits from creating the economic, social and/or environmental advantages. Collaborative consumption (product service systems, redistribution markets, and collaborative lifestyles) is a new SBM, and continues to proliferate on the Internet. It drives business websites to the main marketplace.
This research intends to apply the benchmarking concept of establishing quality standards, comparing performance for improvement, and learning from the best practices in the developed countries to strengthen the competitiveness of Mongolian enterprises in the industry of collaborative consumption.
This study employs Osterwalder’s nine building blocks (value propositions, customer segments, customer relationships, channels, key activities, key resources, key partners, cost structure, and revenue streams) from a SBM perspective to review some well-known collaborative-consumption oriented websites in USA and UK and to map out the SBM's action plans for the businesses in Mongolia. Exploiting the reviews on the best practices in USA and UK, the author examines 20 business websites based on reputations and sales volumes from the small sized enterprises in Mongolia.
Viewing the web as a marketplace, this study provides a guideline to develop a SBM driven business on collaborative consumption in Mongolia and suggests that is should (1) recognize and meet public and private’s needs, (2) initiate platforms (B2B, B2C, C2C) and, social networks to collaborative consumption, and (3) raise revenues and emphasize saving costs on sustainability for both of providers and consumers.
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