Analysis of Airline choice behavior: A case of Taichung - Hong Kong passengers

• Main Authors: Huang, Chi-Yu, 黃智煜
• Other Authors: Chang, Li-Yen
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/66tgjq

碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 103 === Taichung International Airport is newly developed international airport in Taiwan. Due to its location advantage, passengers traveling between Taichung and major cities in China, particularly Hong Kong, have been rapidly increasing recently. This gives the potential market for low cost carriers serving between Taichung and Hong Kong. This study examines passenger choice for Taichung-Hong Kong air travel, using a stated choice modeling approach to analyze: (1) passengers’ choice between traditional full service carriers and two low cost carriers; and (2) passengers’ willingness to pay for the low cost carrier service. The results show that fare, flight change restrictions, and destination airports are significant attributes that can influence the passengers’ choices of airline. The results also indicate that the choice behaviors of business travelers and non-business travelers are significantly different.