| Summary: | 碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 103 === In order to reduces the carbon in accordance with the global environmental protection, the LOHAS life state and Sutainable development. After our government impels positively, Bike ride already led a new trend, and became an emerging traveling pattern. Our government is working to combine public to develop, lets the bicycle traveling route becoming better and approaching perfection day by day. The sightseeing development is positive and negative concurrently, and also causes disharmony easily between the inhabitant and the tourist. Therefore, people should understand the factors of establishing the harmonious relationship between them. This research is going to discuss relationship of SEM, self – congruity, place attachment, cohesion, and understand relations between the tourist and the inhabitant by three of representative bike paths in Taiwan.
This research used three Bike Trails to understand self - congruity, place attachment and cohesion. 450 valid questionnaires were collected, and of which 397 were effective questionnaires, returns-ratio was 88.2%. In the results of analyses, tourists’ self - congruity had positive impact on place attachment and cohesion. Place attachment positively impact on cohesion.
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