The Transformation and Management Strategy of Textile Industry - A case study for H company

• Main Authors: Yuan-Ching Huang, 黃淵旌
• Other Authors: Ying-Jiun Hsieh
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/ay299r

碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 103 === In last decade, there were several negative factors that effected the development of Taiwan textile industry--- such as, domestically, the rising awareness of environment protection and increases of wage and cost; internationally, agreement signing of ECFA, TPP, and ASEAN--- and resulted the recession of the textile industry, then forced the offshoring of the traditional industry. Therefore, facing disadvantages, downstream firms of Taiwan textile industry should adjust their business strategies to stimulate and prove the performance in such inferior step. It is expected to prove the analysis of this research and be the reference of business management for textile industry in the future. In this research, we took H Co. Ltd. as the object. By means of literature review and interviews, we intensively studied its business strategy, the background it formed, history, transformation strategy, business concept, and business scope, and then further analyzed how to use the innovative manage strategy to conquer the current situation. By this research, we hope to discuss how the traditional handcraft knitting transforms innovatively to adopt into the changing generation.