e-Communication in Customers Relationship Management: An Examination of Self-Disclosure in Long-Distance Friendships of e-Business

• Main Authors: Hsin-Yu Hsu, 許心俞
• Other Authors: Hsing-Wen Wang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/04019778712625642784

碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 103 === This study focuses on two separate places in between collaborative e-business, in order to maintain cloud services for mediation of communication relationship established before the long-distance friendship face to face interaction of the customer relationship: a core strategy of maintaining relations - "self expose". The results of face to face interaction and communication services via the cloud comparison between; thus, through expert questionnaires from heterogeneous data sample opinions of experts and scholars, and then elaborate media consumption and communication background, gender, cultural values, geographical distance and Customer Relationship for long-distance friendship quality of customer relationship management, self-disclosure relevance. Although telephone communication is the most commonly used between a partnership eBusiness way, but in the Web2 information architecture, communication distances of electronic communication between enterprises through the cloud service has been gaining popularity. Enterprise Customer Relationship Management media usage is changing over time, the present study was to explore the use of cloud services to communicate face to face with the self-disclosure, and how to achieve long-distance friendship between the e-business of the customer relationship can be more satisfied; and from the media consumer, communication background, gender, cultural values, geographic distance in self-revealing differences in test whether it causes a significant impact on the long-distance friendship of customer relationship management.