A Case Study of the Status Quo and Trend of Strategy Promotion in the rubber Industry
碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 103 === This research aim to raise the competitiveness of Taiwanese rubber production industry not only in its productivity but also the selling ability. This paper begins with the introduction of promotion in marketing strategy and breaks it down theore...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/50653053828337771492 |