A Case Study of the Status Quo and Trend of Strategy Promotion in the rubber Industry

• Main Authors: Yang Chi Cheng, 楊棋丞
• Other Authors: Yeh Kai-Li
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/50653053828337771492

碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 103 === This research aim to raise the competitiveness of Taiwanese rubber production industry not only in its productivity but also the selling ability. This paper begins with the introduction of promotion in marketing strategy and breaks it down theoretically into three section of advertising 、 sales promotion and public relation. In purpose of attracting more clients by strengthen selling ability and exposure of great productivity companies, applications of promotion tactics will be demonstrated in last part. Moreover, the promotion tactics of rubber production companies that are involving in international marketing events with its reasons behind to use semi-structured Interviews is also analyzed in order to provide reference to both practical and academic uses. Hence, the main purpose of this research is to allow operators of rubber production industry can use the result of this promotion tactics study to enhance the business performance business and creates better client resource.