A Case Study of the Status Quo and Trend of Strategy Promotion in the rubber Industry
碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 103 === This research aim to raise the competitiveness of Taiwanese rubber production industry not only in its productivity but also the selling ability. This paper begins with the introduction of promotion in marketing strategy and breaks it down theore...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/50653053828337771492 |
| Summary: | 碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 103 === This research aim to raise the competitiveness of Taiwanese rubber
production industry not only in its productivity but also the selling ability. This
paper begins with the introduction of promotion in marketing strategy and
breaks it down theoretically into three section of advertising 、 sales promotion
and public relation. In purpose of attracting more clients by strengthen selling
ability and exposure of great productivity companies, applications of promotion
tactics will be demonstrated in last part. Moreover, the promotion tactics of
rubber production companies that are involving in international marketing
events with its reasons behind to use semi-structured Interviews is also analyzed
in order to provide reference to both practical and academic uses.
Hence, the main purpose of this research is to allow operators of rubber
production industry can use the result of this promotion tactics study to enhance
the business performance business and creates better client resource.
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