The Impact of Advertising Types on Brand Equity: Moderating Effects of Corporate Social Responsibility
碩士 === 國立彰化師範大學 === 企業管理學系 === 103 === Brand Equity is usually concerned and discussed in academia and business. The understanding of the cause and effect of Brand Equity provides the business strategies for enterprise to achieve organizational goals. Marketers use advertising to enhance the pro...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/wzsv64 |