| Summary: | 碩士 === 國立中央大學 === 客家政治經濟研究所 === 103 === The study aims to examine the business strategy of cases, and summarize the status and difficulties of the Hakka Cultural and Creative Industry in New Taipei City. In this study, we take the methods through literature analysis, and in-depth interviews. The data were analyzed by SWOT and MAXQDA qualitative analysis. This study summarizes the following points: (1) The business strategy of the Hakka industry in New Taipei City is: Creative, Customer, CSR, and Character (4C). (2) The Hakka cultural and creative industry development status in New Taipei City is included in Benefit, Multielement, and Weakness (BMW). (3) In this study, the difficulties of cultural and creative industries in New Taipei City are -Pass down, Public, Market, and Money (2P2M). The study shows that New Taipei City may through its conveniently located, crowds and talented person gathered, to aggregate the original Hakka township specialty and build the access, in order to use its advantages to create its core competitiveness, and improve the Hakka Cultural and Creative Industry’s visibility and value in New Taipei City.
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