A Study on the Market Benefits of Getting Green Building Material Labels and its Promotion Strategies

• Main Authors: Te-jen,Liu, 劉德人
• Other Authors: Rong-yau Huang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/66228432725567809683

碩士 === 國立中央大學 === 營建管理研究所 === 103 === In recent years, the government actively promotes the environmental sustainability as well as the carbon reduction related policies. The use of the green building materials is an important means to promote green infrastructures. This development prompts the construction industry to grow its attention for green building materials. Since the starting of Green Building Material Labels in 2004 in Taiwan, the number of manufactures applying for and obtaining the labels has increased year by year. So far, the green label materials include more than 7,531 product items. It can be seen that getting the Green Building Material Labels has become the new trend of the industry. Its market potential should not be overlooked. Nevertheless, less research is done to investigate the market benefits of getting Green Building Material Labels. The goal of this research is to investigate the label’s market benefits and to develop the strategies for promoting the label system. Questionnaires were sent out to all of the manufacturers that obtained Green Building Material Labels. 121 out of 278 (43.5%) questionnaires were returned. According to the statistical result, it was found that 64% of the green label manufacturers agreed their market share has grown; 51% of them agreed their profit has increased; and 56% of them agreed their gross value of output has grown. The result shows that the Green Building Material Labels does improve the market benefit for the green label manufacturers. In addition, with the survey results, this study interviewed the industry experts and proposes twelve strategies for promoting the Green Building Material Labels. The twelve strategies are further grouped into the categories of government policy, regulation and labelling system. They are reported in the thesis.