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• Main Authors: Ming-Chuan Yeh, 葉明娟
• Other Authors: Kung Wang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/74651370265966168475

碩士 === 國立中央大學 === 高階主管企管碩士班 === 103 === The average life time of a corporate company is 30 years. However, there are some corporations could continue to run their business for more than 100 years. Within those hundred-year- old corporations, what are the key factors for them to keep the sustainability of their business? Back to 1990, C.K. Prahalad and Gary Hamel published “ The Core Competence of Corporation” on Harvard Business Review to describe the importance of the corporate competence and how to build up the competency; and in 1997, Clayton Christensen published “The Innovator’s Dilemma” followed by his next publish of “The Innovator’s Solution” in 2003 and “Seeing What’s Next：Using the Theories of Innovation to Predict Industry Change” in 2004, Christensen emphasized on how a corporate could innovate while the industry and technology roadmap change. And in 2013, Rita Gunther McGrath published “The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business” to build up a model to keep competitiveness based on the industry dynamic. Above models and concepts form the fundamental structure of this thesis. High-tech industry is intensive in capital investment for technology development in order to add higher value and gain more profits, thus research and innovation is the essence for corporate to keep competitiveness. However, facing the market dynamic, what to innovate? Which application or technology roadmap to go? Those are important questions that corporate needs to answer continuously. This thesis will focus on the analysis of the case company based on the models from above masterpieces to see how an 100-year old company pursues innovation and continues to make success.