| Summary: | 碩士 === 國立中央大學 === 高階主管企管碩士班 === 103 === Flat Panel Display and Semiconductor industry had both been chosen as two star industries that will be fully supported by the government. This paper intends to explore why TFT-LCD industry became highly competition in recent years, and what kind of small & medium sized application can be applied to future business development target. Taiwan is the most important electronic manufacturing base. Also the largest Notebook PC OEM/ODM nation.With rapid changing trend, Tablet PC is going to penetrate the market share of Notebook PC. Therefore, Taiwan panel maker can take advantage from this trend by developing Tablet application panels. This paper also descripe the historical process, how an experienced large sized Taiwan panel maker changed its strategy to enter small & medium size display product, as case study. And why the company selected Tablet PC to be an important product strategy after doing supply and demand analysis. Instead, this paper also collected many information of China LCM maker, and its business model also changed, not only for white box Tablet PC demand, but also aiming on international brand customer’s entry model. Facing dramatic maket change and financial lost, how the company adjust own strategy to enhance product value with further customer satisfactory oriented. And how panel maker co-work with China LCM house for building a new business model. In addition, what kind of challenges that Taiwan's TFT-LCD industry will face in the future will also be mentioned.
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