| Summary: | 碩士 === 國立中央大學 === 高階主管企管碩士班 === 103 === Accident happens in our life and also happens to corporations. Most of the time, accidents transform into crisis all of a sudden when corporate managers are rarely prepared. Once crisis occurs, it not only significantly impacts on the daily operation of the corporation but also, at the same time, likely to mislead the corporate managers in making wrong decision under stressful situation with limited time. In this case, the crisis could end up with huge financial lost that has negative impact on the sustainable growth and even the survival of the corporation. Thus, crisis management is critical and essential to corporate managers to secure the competitiveness of the corporation through a process that is well-planned and preventive so as to minimize the lost during the crisis.
The thesis focuses on the research of case study of food safety incidents of San-Lu Group and Ting-Hsin International Group to see how those incidents was developed into crisis and how their crisis impacted on the operation of corporations, comparing with the case study of John & Johnson, who has successfully managed their product safety incident and lead the corporation to regain their competiveness.
The objective of the thesis is the find out the key factors in crisis management as a reference to corporations once incident happens on how to face the incident, how to response to the incident and how to break through the incident. Furthermore, corporations could not only regain their market but also enhance their competiveness with well-managed crisis management process.
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