To Switch or to Stick:The Impact of Choosing Publicly or Privately On Choices and Satisfaction

碩士 === 國立中央大學 === 資訊管理學系 === 103 === This research aims to verify whether self-awareness affect consumers shopping online, and to find effective manipulation of self-awareness under online shopping contexts. Self- awareness can be distinguished as public and public self-awareness, the previous one...

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Bibliographic Details
Main Authors: Chih-Ling Yu, 余芷菱
Other Authors: 謝依靜
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/kzg9a8