The Attraction of Icon Design Attributes With Impact of Affect, Dominance and Meaning In Hungary

• Main Authors: ZONG-DA WU, 吳宗達
• Other Authors: 謝浩明
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/30781249157372573180

碩士 === 國立中央大學 === 資訊管理學系 === 103 === In recent years, the growth and advancement of smartphones have completely changed the way people live. Users can not only search for information at any time, but also download a variety of apps to expand the functions of smartphones. Because of these causes, users have various requirements for app, so the market is filled with numerous apps for customers to choose. This situation results in intense competition. How to attract the attention of users in thousands apps, it has become the essential challenge which developer face. Put function aside, designing a good icon has become the first step to attract user’s attention. After all, when users search for apps, the first thing users see is the app’s icon. The research summarized five icon design attributes against twelve app categories, to observe the design attributes ranking of these twelve app categories. And simultaneously discuss the Dominance, Meaning and Affect of icon. In our result, we found that twelve App categories have a most suitable design attribute can enhance the attractiveness, and found Dominance, Meaning and Affect can significantly and positively affect the attractiveness of icon.