| Summary: | 碩士 === 國立中央大學 === 資訊管理學系 === 103 === With the growth of animation, comic, and game (ACG) culture (otaku culture), otaku now shares its works with each other. This sharing action is called doujin culture. According to Yano Research Institute of Japan "otaku market" survey from 2009 to 2011, doujinshi output rose from 64 billion yen to 70 billion yen. Doujinshi sales market, Comic Market, has been held twice a year for more than 40 years in Japan. In Taiwan, doujinshi sales market Fancy Frontier, Petit Fancy and Comic World Taiwan attract many fans each year. In doujin culture, doujin music is combined with music recreation and original ACG music, which becomes a growing industry. This research focuses on the ways to help eliminate the deficit that doujin music faces, and thus maintain the sustainability of doujin music.
The study reviewed the literature of doujin culture and otaku culture to understand their development. This research also reviewed the literature of competitive strategy and business model to analyze the advantages and disadvantages of doujin music industry. The study collected data from interview and classifies them with business model. Grounded theory research method was imported to draw the activity diagram of doujin music to find out the factors that affect profits and costs. The results have helped doujin music groups know this market better and diversify cultural and creative industry.
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