Hedonic Shopping Motivation toward Impulsive Buying: Exploring the Influence of Post-Purchase Regret and Coping Behavior
碩士 === 國立中央大學 === 企業管理學系 === 103 === In this study we investigate how hedonic shopping motivation is related to impulsive buying, in particular how consumers deal with post-purchase regret, and coping behavior. A total of 274 respondents participated in the study, and resulted in 211 valid questionn...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68c8bp |