The Development of a Reference Model of New Product Development in Electronic Industry

碩士 === 國立中央大學 === 企業管理學系在職專班 === 103 === New product development is important for Taiwan's electronics manufacturers, because most of them have shifted manufacture site to mainland China. New products designed in Taiwan but made in China. Because of competitions, electronics manufacturers are h...

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Bibliographic Details
Main Authors: Chen-ya Wu, 吳承錏
Other Authors: 呂俊德
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/32729012108711811203
Description
Summary:碩士 === 國立中央大學 === 企業管理學系在職專班 === 103 === New product development is important for Taiwan's electronics manufacturers, because most of them have shifted manufacture site to mainland China. New products designed in Taiwan but made in China. Because of competitions, electronics manufacturers are hoping to expand the product line form consumer electronic products to automotive electronic products. But the new product development process in Taiwan’s electronics manufacturers was highly specialized, is hard to Applied to other product lines. After studied many papers about new product development, we integrated different concepts and tools to build a reference model of new product development in automotive electronics industry.