An Analysis and Comparison of the Brand Stories for The Old-Time Delicacy
碩士 === 國立中央大學 === 企業管理學系在職專班 === 103 === We take three Taiwanese brands of traditional delicacy for my research. There are FPJ, ZHU-BO-YUAN, and BAI-YU-CHUEI. The purpose is to discuss story types of brand and analyze their differences and similarities. We want to propose the key factor of brand sto...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57756839013201155392 |