| Summary: | 碩士 === 國立中央大學 === 企業管理學系在職專班 === 103 === Used in this study is the experimental method, this study included three experiments. The three experiments include the following independent variables: the colors of the plates, the style of the water glass, the pattern of table cloth, the style of the plates, flowers on the table, the materials of the plates, the materials of the condiment sets, and candles. The experiments include the following dependent variables: Perceived Value and Money Value. Total of thirty-two sets of pictures are provided to a group of people tested. Of the group of people tested, they are asked to look at the picture sets and answer questions based on their perceived value and the money value. In addition, the experiments include the life style of these people and the group demographics as interference variables. After a questionnaire was administered and the data is collected, a demographics information narrative statistical analysis was conducted. Then the three analyze method are as follows: 1. the cause and effect analysis was conducted on a single independent variable versus various dependable variables 2. Then the cause and effect analysis was conducted on two independent variables versus various dependable variables 3. Finally, the cause and effect analysis was conducted on the two independent variables in conjunction with two interference variables versus various dependable variables.
Studies found that the plate color has impact on consumers’ perceived value and money value and the material of the plates also have impact on the consumers’ money value. For other cause and effect relationships between independent variables and interference variables on the dependent variables, please refer to the results stated in Chapter IV and V.
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