| Summary: | 碩士 === 國立交通大學 === 人文社會學系族群與文化碩士班 === 103 === On globalization, capitalism and free trade influence each other’s outcome and the hegemonic cultural goods of international cultural trade circulate around the world in an aggressive manner. The present research’s point of departure is that cultural identity crisis could arise from the cultural products we consume in our lives. By observing the cultural hegemony of international trade that facilitates the circulation of cultural goods in the market in the context of the expansion of capitalism we can start to understand the plight of relatively weak countries in it.
According to some economic theories of cultural trade, for these underpowered countries confronting large-scale capital operations (like Disney or the Hollywood film industry), cultural trade does indeed affect the culture (for example, the way of life and values) and cultural industry development. As a result, there are often controversies related to protectionism or liberalism in international cultural trade strategy. For instance, the United States supports free trade but France and Canada are protectionists and they enter conflict with the former. In recent years, UNESCO released the Convention on Protection and Promotion of Diversity of Cultural Expressions, which favored protectionists in the international trade negotiations and through example made more countries think and consider guard tactics in international trade agreement.
This research points out that if we insist on the safe guard of cultural trade in a suitable way, it would help us in the conservation of cultural identity. So the present document, apart from using economic and sociological theory to analyze market competition, also tries to discuss the protectionist stance in cultural safe guard and reviews Taiwan’s cultural environment. Preceding this path, the document will be separated into four sections to discuss the following: the concept of globalization and cultural trade, an analysis of the monopoly of cultural trade, the mechanism of international defense and a review of Taiwan’s current situation.
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