| Summary: | 碩士 === 國立交通大學 === 客家文化學院客家社會與文化學程 === 103 === The purpose of this study is to probe the process of the developing culture image of the Hakka settlement at seashore. The Yong-an located in Sinwu, as it is the only one Hakka settlement at seashore all over Taiwan, tries to develop culture tourism. It is totally difference with our cognition about Hakkas villages at mountain area that Yong-an Fish Harbo develops its lifestyle, mainly based on agriculture and supplemented with fishery, according to its local conditions.
Taiwan belongs to sea-island countries. The total coastline is about 1,200 kilometer. The coastline and seashore is a part of our lifestyle. The ocean, used to be blocked off, has become the developed place of entertainment due to the opening of seashore and leisure industries after abolishing martial law. However, what impression does the Hakka remember in their brain about they went across Taiwan Strait in order to make a living in the past? People are easily familiar with the Hakka villages at mountain area, but it is strange for tourist to know about the developing culture image of the Hakka settlement at seashore. Therefore, the priority task is to seek Hakka symbols belonging to the settlement at seashore through creativity.
John Urry said：”It is not a tourist experience if a trip lacks a special gazee with unwinking eyes.” Tourism is a process of collecting “sign”. Tourists are sign experts traveling all over the world and construct gazee one after another into a sign. Under the premise, What kind of Hakka signs around seashore should Yong-an Fish Harbo be collected？ What scenery should be gazed by the tourist？ Why will we promote culture tourism？
Tourism industry is commonly acknowledged to be the most potential developing industry in 21st century. Therefore, none of Nations won’t get ready for a fight. Cities and countries also do their best to rack theirs brains with each other in order to win this economic competition in tertiary industry. According to the “The Impact of Culture on Tourism” published in 2009 by Travel Tourism Council, the total number of tourists in 2007 is about 8.98 millions people, 40 percent of which belongs to culture tourists. Taking Europe for example, it is over 50 percent of tourism activities resulting from cultural heritage, and then tourism contributes 5.5 percent to its GDP. Indeed, the economic effect of culture tourism is so amazing. Thus, the object we want to talk about in this case is how Yong-an Fish Harbo develops its culture ideogram of the Hakka settlement at seashore and what is the representative element of the Hakka settlement at seashore.
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