| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 103 === The purpose of this paper is to establish the path of cross-strait IC&;LED packaging and testing supplies, thus Company A can come out on top in the field of IC packaging and testing, and be in an advantageous position. In general, companies will focus on producing innovative products to market products, attract customers, however, with more competitors and changes in the environment, the market easily turned into Red Sea. Therefore, we have to devote to R&;D constantly, develop innovative products to maintain a competitive advantage. Some of the companies would authorize selling agent for their commercial activities.
In this way, both of the price and market tend to be subjected by the manufacturers.
Our solution is building up the field of packaging and testing supplies channel.
In this manner, Company A will dominate the market and the price, and make a big profit from this commercial activity.
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