Developing Product Traceability to Realize Servitization of Manufacturing - A Case Study of Y Automotive Company

• Main Authors: Lin, Hsiu-Ting, 林綉婷
• Other Authors: Li, Yung-Ming
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/5menfb

碩士 === 國立交通大學 === 管理學院資訊管理學程 === 103 === Along with the transformation of Taiwanese enterprises, OEM (Original Equipment Manufacturer) is no longer the only way to obtain profit for manufacturing. Therefore, developing own brands, integrating business resources, and transforming from manufacturing products to create service values, and increase the impressions of brands and core competitions are the objectives for enterprises. The investment costs in car manufacturing are high and techniques of designing products are complicated. In addition, the qualities of products may cause enormous influences on companies’ revenue and humans’ life. Therefore, the requirement of knowing well about services and product information from customers is increasing. It encourages the development and use of the traceability widely. The concept of integrating the product traceability with the whole value chain of product will become the key factor for the enterprise transformation. The main target of this thesis aims to take a car manufacturing company as an example and use product lifecycle as a concept. Following the principles mentioned above, we analyze the specifications of processes from components, producing process, fabrication, outputs and after-sales services, and design the traceable data collection methods. Furthermore, the thesis also focuses on integrating company’s business processes, supports with supply chains and retailers, and takes advantage of technology to find out what service does IT can provide on the value chain. From Product-focused to Service-focused, an intellectual searching platform of traceability will be proved. Using business intelligence to analyze integrated data, comprehend the products information, analyze custom’s demands, monitor whole qualities, and support multiple resources decision-making . The finding of this research can help a company improve products value and customers’ satisfaction, achieve the competition of servitization, and develop the policy of business value chains.