The Process Equipment Maker Strategies for China Panel Market

• Main Authors: Cheng,Jan-Hao, 鄭人豪
• Other Authors: Yang,Chyan
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/58249279370566582042

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 103 === This study is to report TFT-LCD panel process equipment maker strategies in China panel market. After Financial Tsunami, with China government encouraging development policies and resources development, China succeed to catch up Taiwan,Japan,and Korea panel marketing positions, especially in market demand and production capacity expansion and fab CAPEX. The company T is the 3rd largest process equipment maker in semiconductor and flat panel display industries and flat panel display equipment provide the major revenue of T company in its operations in China. Upon other makers’ penetration and customers purchasing strategy change, company T lost several orders and market share had reduced recently. This study was based on five force analysis, SWOT analysis and diamond model through industry experts in-depth interviews to find out the way for company T to secure market share, increase revenue and assist to setup future business competitive strategies.