Blue Ocean Strategy of Life Insurance Companies after Global Financial Crisis-A Case Study of Nan Shan Life Insurance Company

• Main Author: 鄭昭賢
• Other Authors: Chu,Po-Young
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/7g7ktm

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 103 === From 2008 to 2011, through tough process, Nan Shan Life is the biggest financial institution’s merge throughout R.O.C history, it’s also the most restrictive transaction. It’s a great honor for me to witness and expect “Every cloud has a silver lining.”. I’m glad to record the history through this thesis. It’s 100 years between the Revolution of 1911 and the first year of new Nan Shan Life in 2011. It’s maybe the arrangement of the God, a new start. I studied for three years in National Taiwan University Library and got certifications of CPAs and CSIA in 2011. Having the great things, I write the thesis to think about what’s next step. With GDP growth less than 1% for two consecutive years, ratio of having insurance coverage is over 223% and low interest; all of them are outside threats. Taiwan has already become an aging society. They’re outside opportunities that life insurance companies become business-like social enterprises and evolution of bank distribution of insurance. I’d like to take this opportunities to find out Blue Ocean Strategy of Nan Shan Life.