Strategic Group Analysis in Semiconductor Industry in Taiwan

• Main Authors: Yang, Chin-Hsing, 楊靜歆
• Other Authors: Tang, Ying-Chan
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/65065394164002904657

碩士 === 國立交通大學 === 經營管理研究所 === 103 === From enterprises to industries, are all pursuing for competitive advantage. However, how can semiconductor industry in Taiwan hold its status? And what is its competitive advantage? These answers should be really important to Taiwan. As a result, it is the main point of this thesis. There are plenty of theories and schools studying in competitive advantage, including Proter’s Competitive Advantages which are followed by semiconductor industry in Taiwan, and “Smile Curve”, proposed by Stan Shih, gained recognition by semiconductor industry in Taiwan. However, both of Porter’s Competitive Advantages and Smile Curve are not suitable for a fast moving market environment as semiconductor industry. Accordingly, this research is analyzing industry current issue by financial ratios which are decomposed from Du Pont Formula, thereafter we can acquire enterprises resource configuration and track strategy semiconductor industry strategy group and competitive advantage in Taiwan along the industry forming history. Different from past research, this research is focus on long-term competitive advantage and their forming process. Our data is collected from Standard &; Poor Compustat database, and the observing period lasting for 15 years from the beginning of semiconductor industry booms in Taiwan (2000) until now(2014). According to our finding, leaders in semiconductor industry in Taiwan mainly following knowledge leading strategy, and we also mentioned that enterprises should not only take their own resources and capability into consideration in the process of forming strategy, competence is really importance as well especially for enterprises which are pursuing for continuance.