Applying AHP to investigate the performance evaluation of non-Apple tablet-based I2S audio codec suppliers.

• Main Authors: Chou, Te-Hung, 周德鴻
• Other Authors: Chiang, Chi
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/67438404624427546640

碩士 === 國立交通大學 === 管理學院管理科學學程 === 103 === The PC OEM companies target mobile and low power devices as the new revenue catalyst over the past decade. Based on this trend, new interface is required to meet up the new specification in order to be applied by tablets and smart phones. In terms of the audio interface, it changes from High Definition Audio (HDA) into Integrated Interchip Sound (I2S). By using Analytic hierarchy process approach（AHP）methodology, we tried to structure the model to define the key factors for PC Tablet OEMs and IC suppliers. These key factors could facilitate them for following product selection and IC development. The results of this research could be applied for the decision making process of selecting the proper solution for new product launch. Additionally, the insights from this study could be referred as the key factors to the PC industry for successful product development.