Will New Entrants Be Threats to Taiwan Semiconductor Industry ? A Case Study of Samsung

• Main Authors: Lin , Yu-Shen, 林煜琛
• Other Authors: Chu, Po-Young
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/63j2e9

碩士 === 國立交通大學 === 管理學院管理科學學程 === 103 === Samsung, the biggest electronics manufacturer of the world leading in memory, television, panels and other products, is focusing on next target – foundry business. Will Samsung beat TSMC from now on? This study attempts to describe the competitiveness of Samsung and TSMC by analyzing their business models, past and current strategies, along with the trend of foundry industry. This study concludes that Samsung would not pose a threat to TSMC in the short-term period. Samsung has advantages in batch production such as memory. However, foundry business is pursuing a customized service with small-volume large-variety production. TSMC has more competitive advantages in this field. Moreover, Samsung, an IDM company, is not only a foundry maker but also a competitor to its customers. TSMC is more trusted by customers because TSMC is dedicated to being a foundry maker without competing with its customers.