Effect of Strategic Alliance on Travelers’ Airline Choice Behavior
碩士 === 國立交通大學 === 運輸與物流管理學系 === 103 === Whereas passenger volumes of three global airline alliances—Star Alliance, SkyTeam, and Oneworld continue to grow, passengers of member airlines of an alliance are having more choices and thus more decisions to make. It is imperative for individual airlines to...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2vthg7 |