The Design of Collaborative Behavior: Using Animation Creation as an Example

• Main Authors: Tai, Kuo-Hsu, 戴國旭
• Other Authors: Hsu, Chun-Cheng
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/fsgdp8

碩士 === 國立交通大學 === 傳播研究所 === 103 === 　　Recently Collective Intelligence is becoming more popular with the transfer of knowledge increased by the Internet, the atmosphere of collaborative behaviors have changed from our daily activities to the Internet, meantime creating a new mode of knowledge production. Therefore, in this research we will use anime fans who has collaborative experiences as this research subjects. Participant Observation and In-Depth Interview have been conducted to examine collaborative motivation, collaborative benefits and the difference between collaborative models of collaborative types. From the aspect of behavior design, this research also uses Questionnaire Survey and Focus Group Interview to examine the media platform design which arouse user’s collaboration. 　　Ultimately, the main findings of this research could segregate into two parts. First, most creators will have a purpose or hope to receive compensation when they are collaborating, moreover, the “Rules” and “Division of Labor” in interactive creative planning ( a type of collaboration) are more diverse and elaborate than other collaborations. Second, finding 26 media platform design strategies that can stimulate users to do collaborative behaviors. And this study also found two factors of design which affect user’s motivation to collaborate. One is the degree of product control users’ behavior. The other is the motivation that the users will change their behaviors. And finding most of the innovative design strategies are distribute in the second quadrant. This phenomenon means design strategies taking collective factors into account and user could fulfill personal demand according to his idea. 　　In summary, there are two contributions in this research, first, explaining creator’s collaborative motivation and the difference between collaborative models of collaborative types by the Activity Theory. Second, summing up 26 media platform design strategies, and suggesting the advisable designs of media platform in the future.