| Summary: | 碩士 === 國立交通大學 === 科技管理研究所 === 103 === This thesis reports on a strategic analysis of the development of digital content industry. Using Rothwell and Zegveld’s model of industrial innovation policy as a starting point, this research compares innovation policy of Taiwan and China. Then, using the expert questionare and interview find out the Industrial Innovation Requirements and Policy Tools. Finally, comparing with both types of policy instruments, we have several suggestions for development of Taiwan’s and China’s digital content industry.
The results show that national preferences for innovation policy differ from the goal of different countries.Japan prefers to use “Information Services”, “Educations and Training”, and “Laws and Regulations”, whereas Korea prefers to “Laws and Regulations” , “Educations and Training”, and“Financial”. What’s more, evaluating the Industrial Innovation Requirements and Policy Tools leads to a conclusion that the most critical categories of policy instruments. In Japan, there are “Public Service”, “Public Enterprises”, “Financial”, “Trade Controlling”, and “Overseas subsidiaries”. In Korea, there are “Taxation”, “Trade Controlling”, and “Overseas subsidiaries”.
The work suggests that Japan’s government proposes overseas roadmap of digital content industry.Furthermore, Japan’s government should put more emphasis on the following policy instruments-“Trade Controlling”, and “Overseas subsidiaries” to enhance cultural influence. However, Korea’s government needs to improve industrial cooperation and the economical importance of digital content industry. Therefore, Korea’s government should put more emphasis on the following policy instruments-“Public Enterprises”, “Trade Controlling”, and “Overseas subsidiaries”.More specifically, the corresponding policy instruments in support of developing IIRs are provided in the conclusion of this thesis.
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