| Summary: | 碩士 === 國立交通大學 === 科技管理研究所 === 103 === This study constructs an integrated model of innovation intensive services and industrial innovation systems, which include both firm-level and industry-level approaches. A case study was conducted on global CRO to elucidate its future trend of development.
This study dissects service value activities and externalities at the firm level and industrial environments and technological systems at the industry level. The model develops a strategy analysis by the IIS Matrix at the firm level. IIS-IIS Matrix will help deduce critical elements of industrial environment and technological systems at the industry level by strategic positioning and KSFs in the firm level. The requirements of industrial environment and technological systems will be consolidated into the industrial innovation systems by using the IIS approach.
Results of the case study show that Taiwan’s CRO Industry presently positions itself in the Selective Service Package/Product Innovation. The critical industrial innovation systems in this position include Demand Conditions and Variety Creation Mechanism. In the next 5 years, the CRO industry will transfer into the position of the Unique/ Selective Service Package/ Market Innovation, which requires supports in Demand Conditions, Firm Strategy, Structure, Rivalry, and Factor Conditions. We recommend that the government should allocate resources in these critical industrial innovation systems preferentially, to enhance the competitive advantage of Taiwan’s CRO industry.
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