Investigating the brand loyalty of patients to medical centers in Taiwan
碩士 === 國立交通大學 === 科技管理研究所 === 103 === The arrival of aging society and the highly covering rate of national health insurance has made Taiwan’s medical service market into the era of red sea. The aim of this study is to provide a reliable model using structural equation modeling (SEM) method to analy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4qnhww |