| Summary: | 碩士 === 國立交通大學 === 企業管理碩士學程 === 103 === In this study, we applied data envelopment analysis (DEA) to have two major indicators, operation and R&;D efficiency to measure the performance of conventional business functions, which are operation and R&;D of mobile device firms in the Asia-Pacific region during 2010-2013. For precise measure results, we adopted slack-based measurement (SBM) to assess performance rather than radial-based model. Afterwards, we employed these two indicators as vertical and horizontal axes to fit in Operation and R&;D matrix (ORE matrix) to position each firm from 2010 to 2013. The product of R&;D and operation efficiencies (ROCS) is used to measure the multi-dimensional performance of chosen firms. HTC as a representative player for this study which is based in Taiwan has to catch up with respect to both R&;D and operation efficiencies, compared to the other players in mobile device industry.
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