A Case Study of Branding Strategy in B2B Market to Taiwan SME Automotive Spare Parts Industry
碩士 === 國立交通大學 === 企業管理碩士學程 === 103 === The development of automotive and related parts and accessories industry in Taiwan are mature and it includes 400 OEMs and around 2000 AM manufacturers. Due to the increase demand from overseas markets, the export quantity, types, and amount enhance continuousl...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88875014639690781627 |