The Innovational Diffusion and Experiential Marketing for Sports Volunteer Teams
碩士 === 國立體育大學 === 體育推廣學系 === 103 === This study hopefully aims to explore the application of the theory of the innovational diffusion and experimental marketing for sports volunteer teams. The subjects of the study were Puli Four-season Swimming Association swimmers crossing the Sun Moon Lake, thirt...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91279426729169360045 |