Effect of Experience Marketing - A Case Study of Overnight Activity NMMBA

碩士 === 國立體育大學 === 休閒產業經營學系 === 103 === With the advent of the experience economy, service marketing is an important part of "experience" type of service, but also for the museum brings the importance of thinking. NMMBA from 2002 onwards handle sleepover activity, so far people are very goo...

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Bibliographic Details
Main Authors: Wen-Lung Hung, 洪文龍
Other Authors: Jun-Ren Wang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/8s8ets