The Study of Innovation in Joss Paper Market

• Main Authors: Chia-Wen Yu, 游佳雯
• Other Authors: Shiuh-Sheng Yu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/12768581933574166300

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 103 === Joss paper is one of the common necessities used in the Taiwanese folk religion ceremonies. Due to the high variety of ceremonies, joss paper is therefore complex in its types and rules. Mostly, people learn the ceremony procedure and rules through words of mouth from the elders in the family; the lack of unified information makes individuals confused and adds difficulty to follow the religious activity. The main purpose of this study is to understand current passive management model and further more to using the research result to build an environment-friendly, exquisite and fashioned brand. With an APP to offer customers a more time saving and informative shopping platform to achieve an innovative business model.