Operational Innovation and Competitive Strategies of Pre-schools for the Coming of Low Birth Rate in Taiwan

• Main Authors: Hui-Mei Wu, 吳惠鎂
• Other Authors: Dr.LIN,LIN
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/75129625529205748080

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 103 === During the past few years, educational industry in Taiwan has been facing impacts caused by low birth rate, the trend of fewer children and the policy of integrated early education and care, among which early childhood educational institutes have been suffering the most. How to cope with rapidly changing environment and to take the lead? Only by making a change in out-of-date business model and by breaking new ground to gain essentially competitive advantages can an early childhood educational institute operator achieve the goal of sustainable operation. This study, based on documentary analysis, is to re-examine kindergartens’ competitive advantages and to plan out feasible strategies for kindergartens toward the future directions of innovation management. Data in this study was also gathered by paying visits to four kindergartens, having in-depth interviews with their principals and conducting participant observation for the purpose of exploring solutions to kindergartens’ innovation management and to improve kindergartens’ competitive strength. Case studies, macro environment analysis of kindergartens, SWOT analysis, Michael Porter’s Five Forces analysis and PEST analysis were applied to this research, which would be proposed to kindergartens for the research results and approaches to School Innovation Management under the trend of fewer children as reference material for their operations practice. IMD World Competitiveness Yearbook indicates that Taiwan is a competent innovator. Furthermore, Alan Kay once said, “The best way to predict the future is to invent it.” It is believed that under competition and threats followed by the trend of fewer children, to be master of innovation sources will gain more competitive advantages.