Examining the effects of recommendation articles and recommender properties on a reader’s acceptance of the articles

碩士 === 國立暨南國際大學 === 資訊管理學系 === 103 === Due to the prevalence of internet for the past few years, eWOM has become people's major sources as shopping reference. With the characteristics of interaction and sharing, and less commercial traits, blogs has become one of the ways for consumers gatherin...

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Bibliographic Details
Main Authors: Yu-Jyuan Cai, 蔡玉娟
Other Authors: Hsiao-Fen Chen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/71384208396894498162