| Summary: | 博士 === 國立成功大學 === 創意產業設計研究所 === 103 === Taiwan's environment has suffered serious impacts on the aspects of environmental, economic and social from the past decade and affects the island's sustainability. Due to this, events have been challenged to become more accountable for their managerial decisions and to produce outcomes which are more sustainable on multiple criteria and have positive environmental, economic and social impacts. However, the key issue for event organizer that wants to respond to the challenges posed by sustainable development is to know what action they should take. Before any effective actions has been taken, event organizers need to better understand the current development in the industry in order to help them in the planning of strategy to achieve their sustainability objectives.
Based on the literature that concerns sustainable practices, it's pointed out an inconsistency between the objectives and outcomes for sustainability initiatives. This is because some organizations did not realize that they are consume more resources yet produced more output than can be absorbed by natural environment cycles because they only committed to ethical practices and focus on issue of the company's choice. Additionally, literature shows a gap in the events literature missing a sustainability perspective even though the development of sustainability through events is only a potential outcome if the event is well managed. Furthermore, based on the reviewed literature, only few strategies were proposed in academic literature and mostly were from organizations. This shows that there is slim literature connecting event strategic management to sustainability.
The findings of this study has revealed that organizations should engage in environment analysis in order to better explore opportunities and avoid threats especially in moving the organizations towards sustainability. Yet, there is no research explicitly refers to an environment analysis process connecting to sustainable development. Due to this, PEST Analysis model, Mckinsey 7s Framework and SWOT Analysis are applied in the identification of the guiding principles and structure of an environment analysis process towards the development of a sustainable environment analysis framework.
In seeking answers for research questions, this study has identified 36 determinants of key forces (opportunities and threats) which can have an influence to the sustainability of external environment in Taiwan's event industry. The identification of determinants for external environment was guided by the elements from PEST Analysis: political, economic, social and technological. Besides this, this study also identified 20 determinants of key forces (strengths and weaknesses) which can have an influence to the internal environment of event organizers' in respond to the key forces of external environment. The identification of determinants for internal environment was guided by the elements from Mckinsey 7s Framework: strategy, structure, systems, styles, staff, skills and shared values. On top of this, the elements from SWOT Analysis were employed to helps event organizers in identifying the possible opportunities and threats in external environment and strengths and weaknesses in internal environment. These determinants of key forces are used as the guiding principles to develop a sustainable environment analysis framework for event organizers to proposed sustainable strategies for the purpose of bringing events towards sustainability. Additionally, the framework consists of five simple steps to guide event organizer with systematic way in strategies formulation. The framework also allows the event organizer to revise the strategy by returns to the previous stages and begins again. At the end of the study, the proposed framework was verified by analyzing the external and internal environment of an event organization in Taiwan and several sustainable strategies were proposed.
As conclusion, the sustainable environment analysis framework proposed in this study able to helps event organizers to analyze the external and internal environment of event industry in Taiwan by providing a complete picture visualization of the external and internal environment of the event industry. The proposed framework allowed event organizers to identify current opportunities and threats in external environment and better understand their strengths and weaknesses in internal environment when formulating sustainable strategies.
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