A Business-Intelligence Approach to the Analysis of Corporate Social Responsibility and Consumer Behavior – The Case Study of Company A

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 103 === The link between competitive advantage and corporate social responsibility (CSR) is still inconclusive in former studies. The contribution of CSR to a company should be measurable in order to be evaluated correctly. However, the performance of CSR is ha...

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Bibliographic Details
Main Authors: Chiu-YuPan, 潘秋羽
Other Authors: Sheng-Tun Li
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/skaa69

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