A Business-Intelligence Approach to the Analysis of Corporate Social Responsibility and Consumer Behavior – The Case Study of Company A
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 103 === The link between competitive advantage and corporate social responsibility (CSR) is still inconclusive in former studies. The contribution of CSR to a company should be measurable in order to be evaluated correctly. However, the performance of CSR is ha...
Main Authors: | Chiu-YuPan, 潘秋羽 |
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Other Authors: | Sheng-Tun Li |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/skaa69 |
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