A Research of Decisive Factors That Influence Endusers in Choosing The Modified Fuel Electric Controller of EFI Engine (ECU)

• Main Authors: Hsing-ChengYen, 葉信成
• Other Authors: Hsin-Hong Kang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/90070163280348204149

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 103 === This study intended to focus on the decisive factors of endusers chose modified fuel electric controller of EFi engine. Therefore, the main purpose of this study was to examine the behavior analysis when they chose modified fuel electric controller of EFi engine and discussed the influences from attitude, subjective norm, behavioral intention, perceived behavioral control and demographic variables. A total of 400 questionnaires were handed out and returned. The overall response rate for surveys was 100.00%. Establishment of assumptions based on LMP, we using SPSS 18.0 and EViews 8.0 statistical analysis software. Finally, the results of this study showed that: (1) Attitude had a significant positive influence on endusers’ choice behavior; (2) Perceived behavioral control (PCB) had a significant positive influence on endusers’ choice behavior; (3) There was a significant influence of demographic variables (include age, personality traits, occupation and parents occupation) on choice behavior.