| Summary: | 碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 103 === Author: Tai-Hao Huang
Advisor: Feng-Gang Ju
Department ＆ College:EMBA ＆ NCKU
SUMMARY
In recent years, China＇s rising population growth, increasing land cost, and customers＇ concerns for product quality and safety have blown new wind into Taiwan＇s long-depressed manufacturing sector. This study chooses Hsin-Yang Tools Co., Ltd., a company founded in 1980 and based in central Taipei City, as the study subject. When facing the issue of customers＇ concerns about the cost and time control and the predicament of ongoing offshore mitigation of manufacturers, Hsin-Yang Co.is of the opinion that upholding a professional service spirit and maintaining a good serviceattitude are essential for the manufacturing sector. Therefore, the study delves into the service quality, customer satisfaction, and customer loyalty.
The study aims to give marketing strategic suggestions to Hsin-Yang Co. and provide solutions to improvethe company＇s problems at this critical point in time when the market shows signs of pickup, thereby enhancing its sales volume and customer loyalty.
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